{"id":2063,"date":"2016-10-23T10:00:01","date_gmt":"2016-10-23T08:00:01","guid":{"rendered":"https:\/\/www.mandragora.it\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/"},"modified":"2016-10-23T10:00:01","modified_gmt":"2016-10-23T08:00:01","slug":"il-nuovo-vocabolario-della-moda-italiana","status":"publish","type":"product","link":"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/","title":{"rendered":"Il nuovo vocabolario della moda italiana"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>edited by Paola Bertola e Vittorio Linfante<\/p>\n<p>exhibition catalogue: La Triennale di Milano<br \/>\n24 November 2015 \u2013 6 March 2016<\/p>\n<p>essays by Gian Luca Bauzano, Paola Bertola, Patrizia Calefato, Chiara Colombi, Eleonora Fiorani, Valeria Iannilli, Vittorio Linfante, Antonio Mancinelli, Alessandro Manzi, Federica Muzzarelli, Renata Molho, Emanuela Mora, Enrica Morini, Marco Pedroni, Federico Poletti, Domenico Quaranta, Fiamma San\u00f2, Simona Segre Reinach, Salvo Testa, Federica Vacca, Massimo Zanella<\/p>\n<p>It is always difficult to reestablish a critical vision of contemporary phenomena. It is even more difficult in the case of fashion, which serves as an elaborate synthesis of culture, economics and everyday life. In response, <em>The New Vocabulary of Italian Fashion<\/em> tries to document a very recent piece of history, not with historiographical ambition, but with the intent to capture, in the present day, the signs of an approaching future.<\/p>\n<p>The opportunity stems from the recovered relationship with the field in a country that painstakingly transitioned through a period of crises, confirming that the few countries of Old Europe were able to sustain a textile manufacturing system. From the materials to the finished product, the products and accessories find their narrative dimension and the processes for refinement and reproduction, in constant transformation, offering unprecedented potential to unite technique and language.<\/p>\n<p>The newcomers that make their entry into fashion between the end of the old millennium and the 2010s live in a contradictory time. They test the extremes and the complexities of a fashion system that grew inconsistently, compelled to respond quickly to market demands. This structure is often characterised by a chaotic process of proliferating secondary lines and licenses that generate inefficiency in organizing the phases of collection creation and development. And let us not forget that internationalization is a key element for the \u201cmade in Italy\u201d brand, both from a market and production standpoint, and contemporary brands have a more mature attitude towards it. Today, the international market represents a frontier and opportunity found only in building relationships and never in abandoning territory. Much more attention is being paid to the quality of processes, and to the social responsibilities associated with establishing operations in another country.<\/p>\n<p><em>Vocabulary<\/em> is an exhibition, but it is also a field of research, departing from the desire to verify the vitality of a system, and concluding with the determination to recount, at least in part, the many initiatives, projects and ventures created in little more than 17 years, and the glimpses of change that transformed our world.<\/p>\n","protected":false},"featured_media":2059,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[99],"product_tag":[1297],"class_list":["post-2063","product","type-product","status-publish","has-post-thumbnail","product_cat-catalogues","product_tag-fashion","first","outofstock","shipping-taxable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il nuovo vocabolario della moda italiana - Mandragora<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il nuovo vocabolario della moda italiana - Mandragora\" \/>\n<meta property=\"og:description\" content=\"edited by Paola Bertola e Vittorio Linfante  exhibition catalogue: La Triennale di Milano 24 November 2015 \u2013 6 March 2016  essays by Gian Luca Bauzano, Paola Bertola, Patrizia Calefato, Chiara Colombi, Eleonora Fiorani, Valeria Iannilli, Vittorio Linfante, Antonio Mancinelli, Alessandro Manzi, Federica Muzzarelli, Renata Molho, Emanuela Mora, Enrica Morini, Marco Pedroni, Federico Poletti, Domenico Quaranta, Fiamma San\u00f2, Simona Segre Reinach, Salvo Testa, Federica Vacca, Massimo Zanella  It is always difficult to reestablish a critical vision of contemporary phenomena. It is even more difficult in the case of fashion, which serves as an elaborate synthesis of culture, economics and everyday life. In response, The New Vocabulary of Italian Fashion tries to document a very recent piece of history, not with historiographical ambition, but with the intent to capture, in the present day, the signs of an approaching future.  The opportunity stems from the recovered relationship with the field in a country that painstakingly transitioned through a period of crises, confirming that the few countries of Old Europe were able to sustain a textile manufacturing system. From the materials to the finished product, the products and accessories find their narrative dimension and the processes for refinement and reproduction, in constant transformation, offering unprecedented potential to unite technique and language.  The newcomers that make their entry into fashion between the end of the old millennium and the 2010s live in a contradictory time. They test the extremes and the complexities of a fashion system that grew inconsistently, compelled to respond quickly to market demands. This structure is often characterised by a chaotic process of proliferating secondary lines and licenses that generate inefficiency in organizing the phases of collection creation and development. And let us not forget that internationalization is a key element for the \u201cmade in Italy\u201d brand, both from a market and production standpoint, and contemporary brands have a more mature attitude towards it. Today, the international market represents a frontier and opportunity found only in building relationships and never in abandoning territory. Much more attention is being paid to the quality of processes, and to the social responsibilities associated with establishing operations in another country.  Vocabulary is an exhibition, but it is also a field of research, departing from the desire to verify the vitality of a system, and concluding with the determination to recount, at least in part, the many initiatives, projects and ventures created in little more than 17 years, and the glimpses of change that transformed our world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/\" \/>\n<meta property=\"og:site_name\" content=\"Mandragora\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mandragora.it\/wp-content\/uploads\/2018\/10\/vocabolariomoda.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"791\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/prodotto\\\/il-nuovo-vocabolario-della-moda-italiana\\\/\",\"url\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/prodotto\\\/il-nuovo-vocabolario-della-moda-italiana\\\/\",\"name\":\"Il nuovo vocabolario della moda italiana - Mandragora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/prodotto\\\/il-nuovo-vocabolario-della-moda-italiana\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/prodotto\\\/il-nuovo-vocabolario-della-moda-italiana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mandragora.it\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/vocabolariomoda.jpg\",\"datePublished\":\"2016-10-23T08:00:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/prodotto\\\/il-nuovo-vocabolario-della-moda-italiana\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mandragora.it\\\/en\\\/prodotto\\\/il-nuovo-vocabolario-della-moda-italiana\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/prodotto\\\/il-nuovo-vocabolario-della-moda-italiana\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mandragora.it\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/vocabolariomoda.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mandragora.it\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/vocabolariomoda.jpg\",\"width\":791,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/prodotto\\\/il-nuovo-vocabolario-della-moda-italiana\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Catalogue\",\"item\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/shop\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Il nuovo vocabolario della moda italiana\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/\",\"name\":\"Mandragora\",\"description\":\"In book we trust\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mandragora.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Il nuovo vocabolario della moda italiana - Mandragora","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/","og_locale":"en_US","og_type":"article","og_title":"Il nuovo vocabolario della moda italiana - Mandragora","og_description":"edited by Paola Bertola e Vittorio Linfante  exhibition catalogue: La Triennale di Milano 24 November 2015 \u2013 6 March 2016  essays by Gian Luca Bauzano, Paola Bertola, Patrizia Calefato, Chiara Colombi, Eleonora Fiorani, Valeria Iannilli, Vittorio Linfante, Antonio Mancinelli, Alessandro Manzi, Federica Muzzarelli, Renata Molho, Emanuela Mora, Enrica Morini, Marco Pedroni, Federico Poletti, Domenico Quaranta, Fiamma San\u00f2, Simona Segre Reinach, Salvo Testa, Federica Vacca, Massimo Zanella  It is always difficult to reestablish a critical vision of contemporary phenomena. It is even more difficult in the case of fashion, which serves as an elaborate synthesis of culture, economics and everyday life. In response, The New Vocabulary of Italian Fashion tries to document a very recent piece of history, not with historiographical ambition, but with the intent to capture, in the present day, the signs of an approaching future.  The opportunity stems from the recovered relationship with the field in a country that painstakingly transitioned through a period of crises, confirming that the few countries of Old Europe were able to sustain a textile manufacturing system. From the materials to the finished product, the products and accessories find their narrative dimension and the processes for refinement and reproduction, in constant transformation, offering unprecedented potential to unite technique and language.  The newcomers that make their entry into fashion between the end of the old millennium and the 2010s live in a contradictory time. They test the extremes and the complexities of a fashion system that grew inconsistently, compelled to respond quickly to market demands. This structure is often characterised by a chaotic process of proliferating secondary lines and licenses that generate inefficiency in organizing the phases of collection creation and development. And let us not forget that internationalization is a key element for the \u201cmade in Italy\u201d brand, both from a market and production standpoint, and contemporary brands have a more mature attitude towards it. Today, the international market represents a frontier and opportunity found only in building relationships and never in abandoning territory. Much more attention is being paid to the quality of processes, and to the social responsibilities associated with establishing operations in another country.  Vocabulary is an exhibition, but it is also a field of research, departing from the desire to verify the vitality of a system, and concluding with the determination to recount, at least in part, the many initiatives, projects and ventures created in little more than 17 years, and the glimpses of change that transformed our world.","og_url":"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/","og_site_name":"Mandragora","og_image":[{"width":791,"height":1024,"url":"https:\/\/www.mandragora.it\/wp-content\/uploads\/2018\/10\/vocabolariomoda.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/","url":"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/","name":"Il nuovo vocabolario della moda italiana - Mandragora","isPartOf":{"@id":"https:\/\/www.mandragora.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/#primaryimage"},"image":{"@id":"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mandragora.it\/wp-content\/uploads\/2018\/10\/vocabolariomoda.jpg","datePublished":"2016-10-23T08:00:01+00:00","breadcrumb":{"@id":"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/#primaryimage","url":"https:\/\/www.mandragora.it\/wp-content\/uploads\/2018\/10\/vocabolariomoda.jpg","contentUrl":"https:\/\/www.mandragora.it\/wp-content\/uploads\/2018\/10\/vocabolariomoda.jpg","width":791,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.mandragora.it\/en\/prodotto\/il-nuovo-vocabolario-della-moda-italiana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mandragora.it\/en\/"},{"@type":"ListItem","position":2,"name":"Catalogue","item":"https:\/\/www.mandragora.it\/en\/shop\/"},{"@type":"ListItem","position":3,"name":"Il nuovo vocabolario della moda italiana"}]},{"@type":"WebSite","@id":"https:\/\/www.mandragora.it\/en\/#website","url":"https:\/\/www.mandragora.it\/en\/","name":"Mandragora","description":"In book we trust","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mandragora.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mandragora.it\/en\/wp-json\/wp\/v2\/product\/2063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mandragora.it\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.mandragora.it\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mandragora.it\/en\/wp-json\/wp\/v2\/media\/2059"}],"wp:attachment":[{"href":"https:\/\/www.mandragora.it\/en\/wp-json\/wp\/v2\/media?parent=2063"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.mandragora.it\/en\/wp-json\/wp\/v2\/product_brand?post=2063"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.mandragora.it\/en\/wp-json\/wp\/v2\/product_cat?post=2063"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.mandragora.it\/en\/wp-json\/wp\/v2\/product_tag?post=2063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}